Hon Hai Precision SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 1656
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SWOT Analysis of Hon Hai Precision with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hon Hai Precision

Parent Company

Hon Hai Precision Industry Company Ltd.

Category

Electronic products manufacturing

Sector

IT & Technology

Tagline/ Slogan

The Foxconn brand is the talent of its workforce

USP

Most dependable partner for joint-design, joint-development, manufacturing for many electronics companies

STP

Segment

Electronic products manufacturing, assembling

Target Group

All electronics companies

Positioning

Most reliable manufacturing & assembling partner

SWOT Analysis

Strengths

1.World’s largest manufacturing base (Foxconn)
2. Vertically integrated business model making it the shortest supply chain
3. Manufactures almost all popular electronics products like iPhone, iPad, Kindle, Xbox, PlayStation, Wii etc
4. Major presence in China implying easy access to Chinese supply chain.

5. Has factories spread around the globe at Asia, Europe, Mexico, South America.

Weaknesses

1.Limited designing skillset compared to bigger players
2.Limited market share and low global presence

Opportunities

1.Increasing new generation electronics gadget (like smartphones, tablets) sales
2.Major electronics brands shifting to outsourcing of manufacturing to leverage on economies of scale
3.Opportunity to turn to sophisticated high margin components

Threats

1.Negative publicity due to worker suicides and reports on labour ill treatment
2.Increasing competition from competitors
3.Labour issues and rising costs in China

Competition

Competitors

1.Pegatron Corp
2.Flextronics
3.Sanmina SCI

 


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