Hon Hai Precision SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 2447
Advertisements

SWOT Analysis of Hon Hai Precision with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hon Hai Precision

Parent Company

Hon Hai Precision Industry Company Ltd.

Category

Electronic products manufacturing

Sector

IT & Technology

Tagline/ Slogan

The Foxconn brand is the talent of its workforce

USP

Most dependable partner for joint-design, joint-development, manufacturing for many electronics companies

STP

Segment

Electronic products manufacturing, assembling

Target Group

All electronics companies

Positioning

Most reliable manufacturing & assembling partner

SWOT Analysis

Strengths

1.World’s largest manufacturing base (Foxconn)
2. Vertically integrated business model making it the shortest supply chain
3. Manufactures almost all popular electronics products like iPhone, iPad, Kindle, Xbox, PlayStation, Wii etc
4. Major presence in China implying easy access to Chinese supply chain.

5. Has factories spread around the globe at Asia, Europe, Mexico, South America.

Weaknesses

1.Limited designing skillset compared to bigger players
2.Limited market share and low global presence

Opportunities

1.Increasing new generation electronics gadget (like smartphones, tablets) sales
2.Major electronics brands shifting to outsourcing of manufacturing to leverage on economies of scale
3.Opportunity to turn to sophisticated high margin components

Threats

1.Negative publicity due to worker suicides and reports on labour ill treatment
2.Increasing competition from competitors
3.Labour issues and rising costs in China

Competition

Competitors

1.Pegatron Corp
2.Flextronics
3.Sanmina SCI

 

The table above concludes the Hon Hai Precision SWOT analysis along with its marketing strategy and brand parameters.

Advertisements

Browse marketing analysis of more brands and companies similar to Hon Hai Precision. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on: