Hon Hai Precision SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 1797

SWOT Analysis of Hon Hai Precision with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hon Hai Precision

Parent Company

Hon Hai Precision Industry Company Ltd.


Electronic products manufacturing


IT & Technology

Tagline/ Slogan

The Foxconn brand is the talent of its workforce


Most dependable partner for joint-design, joint-development, manufacturing for many electronics companies



Electronic products manufacturing, assembling

Target Group

All electronics companies


Most reliable manufacturing & assembling partner

SWOT Analysis


1.World’s largest manufacturing base (Foxconn)
2. Vertically integrated business model making it the shortest supply chain
3. Manufactures almost all popular electronics products like iPhone, iPad, Kindle, Xbox, PlayStation, Wii etc
4. Major presence in China implying easy access to Chinese supply chain.

5. Has factories spread around the globe at Asia, Europe, Mexico, South America.


1.Limited designing skillset compared to bigger players
2.Limited market share and low global presence


1.Increasing new generation electronics gadget (like smartphones, tablets) sales
2.Major electronics brands shifting to outsourcing of manufacturing to leverage on economies of scale
3.Opportunity to turn to sophisticated high margin components


1.Negative publicity due to worker suicides and reports on labour ill treatment
2.Increasing competition from competitors
3.Labour issues and rising costs in China



1.Pegatron Corp
3.Sanmina SCI



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