Hon Hai Precision SWOT Analysis, USP & Competitors
Posted in Consumer Electronics, Total Reads: 2053
SWOT Analysis of Hon Hai Precision with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Hon Hai Precision
Hon Hai Precision Industry Company Ltd.
Electronic products manufacturing
IT & Technology
The Foxconn brand is the talent of its workforce
Most dependable partner for joint-design, joint-development, manufacturing for many electronics companies
Electronic products manufacturing, assembling
All electronics companies
Most reliable manufacturing & assembling partner
1.World’s largest manufacturing base (Foxconn) 2. Vertically integrated business model making it the shortest supply chain 3. Manufactures almost all popular electronics products like iPhone, iPad, Kindle, Xbox, PlayStation, Wii etc 4. Major presence in China implying easy access to Chinese supply chain.
5. Has factories spread around the globe at Asia, Europe, Mexico, South America.
1.Limited designing skillset compared to bigger players 2.Limited market share and low global presence
1.Increasing new generation electronics gadget (like smartphones, tablets) sales 2.Major electronics brands shifting to outsourcing of manufacturing to leverage on economies of scale 3.Opportunity to turn to sophisticated high margin components
1.Negative publicity due to worker suicides and reports on labour ill treatment 2.Increasing competition from competitors 3.Labour issues and rising costs in China
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