Kyocera SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 1221
Advertisements

SWOT Analysis of Kyocera with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kyocera

Parent Company

Kyocera Corporation

Category

Electronics

Sector

IT & Technology

Tagline/ Slogan

The New Value Frontier

USP

Customer First

STP

Segment

Printers, digital imaging, telecom equipment, semiconductor products, ceramic

Target Group

Electronics manufacturers, mobile phone users/ carriers

Positioning

Continuously creating new value at the cutting edge of technology

SWOT Analysis

Strengths

1. Vertical integration of manufacturing of solar systems helps it have 100% product control and helps it have guaranteed output.
2. The display manufacturing business’ affiliations help in import advantages with respect to supply chain management.
3. Diverse set of products offering
4. “Customer-First” is the motto which creates customer satisfaction in price, quality, service and delivery

5. Over 70,000 employees make it a strong workforce

Weaknesses

1.Downward trend in revenue and profits
2.Need for a more westernized style of management
3.Current employee reward plans are more of Japanese style

Opportunities

1.Favourable trends in Semiconductor market owing to increasing use of flash memories etc.
2.Increasing adoption of smartphones from telecom operators
3.Advancement of solar energy products

Threats

1.Global economic slowdown
2.Competition from bigger brands
3.Possibility of trade barriers from governments (in the case of products like knives etc)

Competition

Competitors

1.Toshiba Corporation
2.Hitachi ltd
3.KDDI Corporation



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.