SWOT Analysis of Kyocera with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
IT & Technology
The New Value Frontier
Printers, digital imaging, telecom equipment, semiconductor products, ceramic
Electronics manufacturers, mobile phone users/ carriers
Continuously creating new value at the cutting edge of technology
1. Vertical integration of manufacturing of solar systems helps it have 100% product control and helps it have guaranteed output. 2. The display manufacturing business’ affiliations help in import advantages with respect to supply chain management. 3. Diverse set of products offering 4. “Customer-First” is the motto which creates customer satisfaction in price, quality, service and delivery
5. Over 70,000 employees make it a strong workforce
1.Downward trend in revenue and profits 2.Need for a more westernized style of management 3.Current employee reward plans are more of Japanese style
1.Favourable trends in Semiconductor market owing to increasing use of flash memories etc. 2.Increasing adoption of smartphones from telecom operators 3.Advancement of solar energy products
1.Global economic slowdown 2.Competition from bigger brands 3.Possibility of trade barriers from governments (in the case of products like knives etc)
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