Onida SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 2351
Advertisements

SWOT Analysis of Onida with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Onida

Parent Company

Mirc Electronics Pvt. Ltd.

Category

Consumer electronics

Sector

IT & technology

Tagline/ Slogan

Owner’s pride

USP

Low cost innovations

STP

Segment

TVs, ACs, washing machines, ovens, mobiles

Target Group

Upper middle class Households and individuals

Positioning

Premium product maker which is owner’s pride

SWOT Analysis

Strengths

1. Ranked among the top in the brand trust report in appliances category
2. Fairly strong distributor network
3. Tie up with JVC helped it get the technological knowhow

4. The company has good brand presence through ads

5. Wide product portfolio like TVs, washing machines, inverters etc

Weaknesses

1.Consumers not aware of all products from Onida compared to global brands
2.Rapidly changing technology in the segment and unable to keep pace with it due to limited resources
3.Lost sheen in its promotions compared to giant brands

Opportunities

1.Changing distribution channels (e-commerce sites)
2.Technogical advances in electronics can give opportunity for Onida to become more popular by introducing new features

3.Huge potential to expand owing to low penetration

4. Increased possibilities of export to middle east and African nations

Threats

1.Increased competition from Korean majors like Samsung, LG which have better scales and more power across the channels
2.Continued pressure on margins leading to eroding margins

Competition

Competitors

1.Samsung
2.LG
3.Videocon



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.