Trend Electronics SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 781
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SWOT Analysis of Trend Electronics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Trend Electronics

Parent Company

Videocon Industries

Category

Electrical and electronics appliances

Sector

IT & technology

Tagline/ Slogan

-

USP

Well focused R&D activities

STP

Segment

Manufacture of DVDs, set top boxes, flat panel displays

Target Group

Videocon d2h and LCDs

Positioning

Uses innovative models using latest technology at affordable prices

SWOT Analysis

Strengths

1. Dedicated product line to be manufactured
2. In house R&D facilities and state of the art facilities to facilitate quality production
3. ISO 9001:2008 standard compliant
4. Offers innovative products like satellite TV with built in STB

Weaknesses

1.Falling sales and net income is a concern
2.Consistent negative cash flow from operating activities
3.Depreciation of Rupee affected the bottom lines

Opportunities

1.Sale of LCD TVs is doubling year on year implying higher sales
2.Increased affordability of DTH set top boxes (one of the products from Trend electronics)
3. Consumer durables now-a-days being perceived as utility items rather than luxury items

4. Increasing demand from rural areas and growth of retail sector in tier -1 cities is also conducive for growth

5. Growing demand for DTH owing to digitization becoming compulsory

Threats

1. Continued high inflation and temporary slowdown in the

Indian industrial growth is adding uncertainty to the pace of global recovery.
2.Decreasing market potential for DVD players in urban areas owing to the presence of USB ports with latest TVs
3.Stiff competition in the market

4. Increasing expenditure on marketing to maintain brand image

5. Dependence on single customer (Videocon is only customer since it is part of Videocon group)

Competition

Competitors

1.LG electronics
2.Mirc electronics

 


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