SWOT Analysis of Videocon with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Videocon Industries Limited.
Consumer electronics ( This refers only to Videocon Consumer Electronics & Home Applicances)
IT & Technology
The Indian Multinational
Technologically advanced products
Refrigerators, washing machines, mobile phones
Middle and upper class individuals
Premium positioning with advanced features
1.Fair brand awareness among the Indian customers 2. Wide distribution network available by owning retail stores namely Digiworld (selling its own products) and NeXT stores. 3. Acquisition of Thomson’s plants gave it access to its technology for TVs 4. Runs wide brand portfolio under KenStar, Electrolux, Kelvinator, Sansui, Videocon brands
5. The parent company operations include Videocon Telecom, Videocon d2h, Videocon Consumer Electronics , Home Appliances
6. There are over 9000 people with the company
1.Videocon’s once strong hold i.e., CTV have lost the sheen 2.Dip in the net profits and sales over the years 3.Lower share in tier 1 cities and premium products
1.Growing consumer appliances market in tier -2,3 cities 2.Huge potential to expand owing to low market penetration in India
1.Increased competition from foreign players 2.decreasing brand image 3.Rapidly changing technology and new features being added by foreign players
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