Videocon SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 5931
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SWOT Analysis of Videocon with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Videocon

Parent Company

Videocon Industries Limited.

Category

Consumer electronics ( This refers only to Videocon Consumer Electronics & Home Applicances)

Sector

IT & Technology

Tagline/ Slogan

The Indian Multinational

USP

Technologically advanced products

STP

Segment

Refrigerators, washing machines, mobile phones

Target Group

Middle and upper class individuals

Positioning

Premium positioning with advanced features

SWOT Analysis

Strengths

1.Fair brand awareness among the Indian customers
2. Wide distribution network available by owning retail stores namely Digiworld (selling its own products) and NeXT stores.
3. Acquisition of Thomson’s plants gave it access to its technology for TVs
4. Runs wide  brand portfolio under KenStar, Electrolux, Kelvinator, Sansui, Videocon brands

5. The parent company operations include Videocon Telecom, Videocon d2h, Videocon Consumer Electronics , Home Appliances

6. There are over 9000 people with the company

Weaknesses

1.Videocon’s once strong hold i.e., CTV have lost the sheen
2.Dip in the net profits and sales over the years
3.Lower share in tier 1 cities and premium products

Opportunities

1.Growing consumer appliances market in tier -2,3 cities
2.Huge potential to expand owing to low market penetration in India

Threats

1.Increased competition from foreign players
2.decreasing brand image
3.Rapidly changing technology and new features being added by foreign players

Competition

Competitors

1.Samsung
2.LG electronics
3.Whirlpool

 

The table above concludes the Videocon SWOT analysis along with its marketing and brand parameters.

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