Videocon SWOT Analysis
Videocon is one of the leading brands in the consumer electronics sector. Videocon SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Videocon:
Quick Glance:
Videocon Strengths
- Fair brand awareness among the Indian customers
- Wide distribution network available by owning retail stores namely Digiworld (selling its own products) and NeXT stores.
- Acquisition of Thomson’s plants gave it access to its technology for TVs
- Runs widebrand portfolio under KenStar, Electrolux, Kelvinator, Sansui, Videocon brands
- The parent company operations include Videocon Telecom, Videocon d2h, Videocon Consumer Electronics , Home Appliances
- There are over 9000 people with the company
Above are the strengths in the SWOT Analysis of Videocon. The strengths of Videocon looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Videocon Weaknesses
- Videocon’s once strong hold i.e., CTV have lost the sheen
- Dip in the net profits and sales over the years
- Lower share in tier 1 cities and premium products
These were the weaknesses in the Videocon SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Videocon Opportunities
- Growing consumer appliances market in tier -2,3 cities
- Huge potential to expand owing to low market penetration in India
Above we covered the opportunities in Videocon SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Videocon Threats
- Increased competition from foreign players
- decreasing brand image
- Rapidly changing technology and new features being added by foreign players
The threats in the SWOT Analysis of Videocon are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Videocon SWOT analysis.
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About Videocon
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Videocon Overview | |
|---|---|
| Parent Company |
Videocon Industries Limited. |
| Category |
Home Appliances |
| Sector | |
| Tagline/ Slogan |
The Indian Multinational |
| USP |
Technologically advanced products |
| Videocon STP | |
| Segmentation |
Refrigerators, washing machines, mobile phones |
| Target Market |
Middle and upper class individuals |
| Positioning |
Premium positioning with advanced features |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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