Voltas SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 3563
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SWOT Analysis of Voltas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Voltas

Parent Company

Tata Group

Category

Electro mechanical equipment, Air conditioning and refrigeration

Sector

Consumer Electronics

Tagline/ Slogan

-

USP

Reliable service and vast distributor network

STP

Segment

Electro mechanical projects, engineering, cooling solutions

Target Group

Construction businesses, middle & upper class individuals

Positioning

All weather air conditioner (for ACs business)

SWOT Analysis

Strengths

1. Voltas is India's largest air conditioning company
2. Sustained growth in revenue and profitability in textile business
3. Leader in terms of market share in the cooling products segment

4. Rated among the top on Brand Equity Index – the highest among all ‘pure AC’ brands.

5. Creative R&D and marketing in the cooling solutions business

Weaknesses

1.Decreasing operating profit over the past years is a concern
2.Dependence on copper for electromechanical projects (while copper prices are rising) keeps the profit margin lower.

Opportunities

1.Recovering construction market in Middle East
2.Growing demand for yarn in domestic and global markets leading to increased sales for its textile machinery business
3.Low market penetration in India’s AC industry implies huge potential for growth

4. Increasing demand for ACs in tier-2,3 cities and towns.

Threats

1.Sluggish economy and exchange rate fluctuations playing spoilsport.
2.Increased competition from Japanese brands in cooling products
3.Apparent climactic shift towards shorter summers (more sales during summer) especially in North India.

Competition

Competitors

1.Samsung
2.LG
3.Blue Star

4. Alemco

 


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