Bush Appliances SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 867
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SWOT Analysis of Bush Appliances with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bush Appliances

Parent Company

Bush Appliances

Category

Consumer Electronics

Sector

IT & Technology

Tagline/ Slogan

Real life technology

USP

High quality, affordable technology

STP

Segment

Televisions, Radios, DVD players, Music players

Target Group

Individuals and households looking for affordability and high quality of the electronic equipment

Positioning

A high quality experience at an affordable price

SWOT Analysis

Strengths

1. Wide range of products with a focus on quality
2. Provides latest technology at an affordable price

3. Owned by Home Retail Group, Bush can capitalize on the parent company’s logistics for effective delivery of goods

4. The brand is renowned for the high quality radio sets that it used to make

5. Large product portfolio makes cross-selling easy

6. Renowned and one of the most trusted and oldest name in the radio set industry

Weaknesses

1. Limited global presence compared to other brands

2. As all the products are sold exclusively on Argos, owned by Home Retail Group, the company is not able to reach a wider audience

Opportunities

1. Develop a good R&D department to focus on acquiring the latest technology the cost of which can be shared with Alba, a sister company with a different positioning
2. Can diversify into other consumer electronic segments that it is not present in

3. Wide range of products that can be marketed to existing customers

4. A product line of vintage radio sets can be introduced and sold at a premium to encash its old brand equity

Threats

1. Many competitors in the same segment in the market

2. Being a small player, it can be overshadowed by other big players in the market

Competition

Competitors

1. Samsung
2. LG
3. Sony

4. Alba

 


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