Creek Audio SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 780

SWOT Analysis of Creek Audio with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Creek Audio

Parent Company

Creek Audio


Digital audio and electronics



Tagline/ Slogan

Purity of sound


Quality built products at affordable prices



Digital audio products such as amplifiers, CD Players, FM Tuners and accessories

Target Group

Households, Individuals looking for high quality audio solutions


Passionate about purity and quality of sound at an affordable price

SWOT Analysis


1. Equipment has state of the art and sophisticated technology but is minimalist in operation

2. 30 years of legacy of the brand which is known for quality products: good brand perception

3. The brand has its presence in most of the advanced international electronic markets

4. Extensive investment and effort in research and development leading to state of the art technology

5. Production plant established in china to ensure that the company has a geographic advantage in terms of cost


1. Rapidly changing industry in terms of technology

2. High research and development costs to keep up with industry standards

3. Geographically apart distribution centers and manufacturing plants add a lot of complexity to the distribution of the products worldwide

4. Majority of its business done only in UK this means a high dependence on the UK market


1. Can diversify into other consumer electronics to cater to the lower income groups

2. Moving into the emerging markets with its cheaper product line

3. Increase the brand presence in the international locations that it already has a reach in


1. Rapid technological changes which may be difficult without considerable R&D expenditure

2. Being a small player in the international market, it can be overshadowed by other big players present in the market

3. Most of revenue of the company comes from the European market which is slowing down



1. Philips
2. Sony

3. Marantz



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