Dynatron SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 880
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SWOT Analysis of Dynatron with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dynatron

Parent Company

Roberts Radio

Category

Consumer electronics

Sector

IT & Technology

Tagline/ Slogan

-

USP

Brand leader in the portable radio market in UK. Sold around the world.

STP

Segment

Portable radio

Target Group

Companies manufacturing devices like mobile phones, automotive infotainment and telematics systems, Bluetooth headsets and headphone, personal computers (PCs), tablets, GPS recreational devices, digital cameras, gaming devices

Positioning

A cutting edge high quality product for your device

SWOT Analysis

Strengths

1. Instantly recognizable as part of the Roberts family
2. Over 80 years of reputation of producing high quality premium and reliable brand radios for the consumer market

3. Industry leader with a product range of over one hundred different DAB, analogue, world radios, radio cassettes and internet radios

4. Product is present and well established in global markets

5. Highly innovative with established RnD capabilities

6. Has a strong customer base

7. Environment friendly range of products

Weaknesses

1. Out of trend electronic good, keeping it in minds of the consumers requires a lot of marketing and RnD efforts

2. Underperforming business segment

3. Premium segment not doing well because of the Eurozone crisis

Opportunities

1. Various product innovations and new launches
2. Marketing opportunity in different countries with competitors

3. Making radio again a part of daily life through innovations

Threats

1. Economic slowdown in US and Eurozone

2. Rapid technological changes

3. New innovations may make the product obsolete

Competition

Competitors

1. Bush
2. Pure
3. Revo
4. Geneva

 


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