Goodmans Industries SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 562

SWOT Analysis of Goodmans Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Goodmans Industries

Parent Company

Harvard International


Consumer Electronics Retail


IT & Technology

Tagline/ Slogan



Innovative technology that is affordable



Digital Televisions, Satellite Television, Radio, Music players

Target Group

Individuals and households looking for innovative and high quality electronic equipment at an affordable price


A high quality experience at an affordable price

SWOT Analysis


1. Innovative and affordable products with a focus on quality

2. Renowned for the manufacture of loudspeakers since 1932

3. Wide range of products for the customer to choose from

4. Associated with English football team Portsmouth FC from 1989 to 1995, adding fame and credibility to the brand

5. Available in many famous online and offline retail outlets including Tesco, Littlewoods,, and Argos


1. Limited global presence compared to other brands

2. Rapidly changing industry with many competitors


1. Develop a good R&D department to focus on acquiring the latest technology the cost of which can be shared with other sister brands under Harvard International
2. Can diversify into other consumer electronic segments that it is not present in

3. Eclectic designs that are liked by a niche segment of consumers that it can charge a premium for

4. Global expansion, specially into emerging markets, where the sales of these products are increasing at a rapid pace

5. Vertical integration by getting into manufacturing


1. Many competitors in the same segment in the market

2. Since it is an importer and distributor of most products, the suppliers have power over its business

3. The retail outlets that it sells through are huge names and thus also hold some amount of power over the business



1. Samsung
2. LG
3. Sony



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