JCT Electronics Limited SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 1249
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SWOT Analysis of JCT Electronics Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

JCT Electronics Limited

Parent Company

Thapar Group

Category

Electronics – equipment/components

Sector

IT & Technology

Tagline/ Slogan

-

USP

Local producer of color picture tubes implying low cost

STP

Segment

Colour Picture Tubes

Target Group

TV manufacturers

Positioning

Low cost producer

SWOT Analysis

Strengths

1. Concentration on improving the production process helps improve the margins.
2. Assistance of Hitachi in setting up Vadodara plant indicates the use of global technology standards

3. Expertise in making TV sets

Weaknesses

1.Huge decline in the top line and bottom line of the company over the last one year.
2.Advent of global players which have their own suppliers of picture tubes
3. No indication of plans to move towards LCD panels

Opportunities

1.Depreciating rupee has led to increased exports and weakened imports thus helping JCT to send exports also
2.Virtually no competition in India for this player
3.Huge potential to tap with CRT TV penetration not so high in developing countries.

4. Emergence of ultra slim CRT TVs also opens up scope for some more demand

Threats

1.Declining trend for CRT as customers are migrating to flat panel TVs
2.Increasing bargaining power of suppliers as supply  restricted in hands of few players

Competition

Competitors

1. Samtel color Ltd.
2. Yisense Tech. (hk) Ltd

 

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