SWOT Analysis of JCT Electronics Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
JCT Electronics Limited
Electronics – equipment/components
IT & Technology
Local producer of color picture tubes implying low cost
Colour Picture Tubes
Low cost producer
1. Concentration on improving the production process helps improve the margins. 2. Assistance of Hitachi in setting up Vadodara plant indicates the use of global technology standards
3. Expertise in making TV sets
1.Huge decline in the top line and bottom line of the company over the last one year. 2.Advent of global players which have their own suppliers of picture tubes 3. No indication of plans to move towards LCD panels
1.Depreciating rupee has led to increased exports and weakened imports thus helping JCT to send exports also 2.Virtually no competition in India for this player 3.Huge potential to tap with CRT TV penetration not so high in developing countries.
4. Emergence of ultra slim CRT TVs also opens up scope for some more demand
1.Declining trend for CRT as customers are migrating to flat panel TVs 2.Increasing bargaining power of suppliers as supply restricted in hands of few players
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