Jaipan industries SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 793
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SWOT Analysis of Jaipan industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jaipan industries

Parent Company

Jaipan Industries Limited

Category

Electronics

Sector

IT & Technology

Tagline/ Slogan

-

USP

Good network of customer service centers

STP

Segment

Home appliances

Target Group

Households in urban and rural areas

Positioning

Aims for customer satisfaction

SWOT Analysis

Strengths

1. Strong presence across length and breadth of India
2. Sales also from other countries in the subcontinent
3. Leader in non stick cookware and mixer grinder

4. Plans to have tie up with international companies to share the technical knowhow.

Weaknesses

1.No growth in the sales and net profit for the past few years is a concern
2.Depreciating rupee possibly leading to costlier imports

Opportunities

1.Plans to open direct marketing to target more homemakers
2.Increasing disposable income resulting in increased spending on more home appliances

3. Possibility of increasing sales through e-commerce sites

Threats

1. Increased competition from domestic  and other international players
2. Pressure on margins due to increased raw materials cost

Competition

Competitors

1.TTK group
2.Kenstar
3.Hawkins

 


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