SWOT Analysis of Soundcraft with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Harman International Industries.
IT & Technology
High quality sound outputs
Audio equipment , mixing consoles, hi-fi products
Audio professionals, Theatres etc
1. It is part of Harman industries which sells products under different brands like JBL, Infinity etc., and so can leverage the technology used in those products 2. Long history of producing mixing consoles for various famous artists since 1970s 3. Wide range of products available for various uses
4. Can leverage the wide distribution network due to large number of products from Harman industries
1. Relatively lesser scope for expansion due to limited target group customers 2. Increasing pressure on margins
1. Increasing usage of mixing equipments in various places 2. Growing proportion of brand conscious music listeners for higher quality
1.Increasing competition from competitors 2. Slowdown in the western economies can hit the sales of the company
1.Yamaha Pro Audio 2.Solid state logic 3.Focusrite
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