Soundcraft SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 980
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SWOT Analysis of Soundcraft with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Soundcraft

Parent Company

Harman International Industries.

Category

Electronics

Sector

IT & Technology

Tagline/ Slogan

-

USP

High quality sound outputs

STP

Segment

Audio equipment , mixing consoles, hi-fi products

Target Group

Audio professionals, Theatres etc

Positioning

Technologically strong

SWOT Analysis

Strengths

1. It is part of Harman industries which sells products under different brands like JBL, Infinity etc., and so can leverage the technology used in those products
2. Long history of producing mixing consoles for various famous artists since 1970s
3. Wide range of products available for various uses

4. Can leverage the wide distribution network due to large number of products from Harman industries

Weaknesses

1. Relatively lesser scope for expansion due to limited target group customers
2. Increasing pressure on margins

Opportunities

1. Increasing usage of mixing equipments in various places
2. Growing proportion of brand conscious music listeners for higher quality

Threats

1.Increasing competition from competitors
2. Slowdown in the western economies can hit the sales of the company

Competition

Competitors

1.Yamaha Pro Audio
2.Solid state logic
3.Focusrite

 


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