Lindy Electronics SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 750
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SWOT Analysis of Lindy Electronics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lindy Electronics

Parent Company

Lindy Electronics Ltd.

Category

Consumer Electronics (Hardware)

Sector

computer and audio / visual connectivity products

Tagline/ Slogan

Connection Perfection

USP

Innovative high quality products

STP

Segment

Wide range of cables, adapters, peripherals and associated products

Target Group

People who wish to adopt latest technologies (IT and AV dealers, corporate businesses, schools, colleges, education authorities and local government)

Positioning

High Quality innovative products at low prices (Value for money)

SWOT Analysis

Strengths

1. Superb quality, innovation and reliability

2. Provides latest technology at low cost
3. Selling through its own online and mail-order business for effective delivery of goods

4. Regionally a well renowned brand

Weaknesses

1. As all the products are sold mostly on Lindy Online site, the company is not able to reach a wider audience

2. Limited brand awareness as compared to bigger players means less revenues

Opportunities

1. Can diversify into other consumer electronics to cater to the lower income groups

2. Acquisition of smaller companies to establish its foundation

3. Tieups with big players and geographic expansion

Threats

1. Customers to prefer more variety in products to make their work easier for compatibility among the smart products they use
2. High competition might erode profits for Lindy

Competition

Competitors

1. Pro Snake
2. APOGEE

3. TASCAM

4. SONIFEX

5. TC Electronic



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