Access-IS SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 949
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SWOT Analysis of Access-IS with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Access-IS

Parent Company

Access-IS

Category

Innovative office technology

Sector

Electronics

Tagline/ Slogan

Interfacing Solutions

USP

Application specific equipment manufacturer

STP

Segment

Keyboard, Passport reader, bar code reader

Target Group

Airports, Retails stores, Banks, Public transports

Positioning

Provide custom and semi custom design based on customers need

SWOT Analysis

Strengths

1. ISO9001:2008 certified company
2. A wide range of product variety to choose based on customers needs
3. Provide customers with customized products in an agile way.

4. Its product portfolio includes Computer keyboards, Bar code readers, MSR, OCR, Passport readers

5. It has clients across airports, retail stores, retail banks and also dealer rooms

Weaknesses

1. Despite quality products, brand visibility is low
2. Business restricted only to a few clients

Opportunities

1. Can reduce cost by producing its products at a lesser expensive location (probably abroad).
2. Can easily increase the product mix to more areas
3.Airports of second and third world countries

4. Can venture into devices used in assembly lines

Threats

1.Need to be updated with new tech and have to be agile to sustain in the market
2.Data security issues as the company deals with private information of individuals.
3.From bigger companies entering into their markets

Competition

Competitors

1. TD Canada trust
2.Datalogic
3.Barcodes Inc


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