Amstrad SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 1212
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SWOT Analysis of Amstrad with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Amstrad

Parent Company

BSkyB Plc

Category

Set top box and communication devices

Sector

Electronics

Tagline/ Slogan

-

USP

More than 25 yrs of experience in the field of IT and communication

STP

Segment

Manufacturer and supplier of Telecoms, Audio, TV, Video and Digital Satellite  products

Target Group

Consumer electronics as well as B2B electronics

Positioning

A reliable supplier to satellite broadcasting companies like BskyB and Sky Italia

SWOT Analysis

Strengths

1. Expereince and knowledge about wide range of products
2. Have developed new and innovative products based on the customers requirements
3. After being purchased by BSkyB, it integrated expertise of its parent company into its current businesses.
4. Strong vision and culture laid by the founder

Weaknesses

1.Has reduced the product mix which has restricted business reach
2.Has started and shut down a lot of products. Has not been able to sustain the innovative products they have designed.
3.Supplier to a very limited companies/clients

Opportunities

1.Can reintroduce and redesign its previous successful products.
2.Can supply its set top boxes to other broadcasting companies from all over the world.
3. Can re venture into its telephone, personal computing business through its innovative products.

Threats

1.Its supplier starting to produce set top boxes themselves (backward integration)
2.Other companies mass producing set top boxes and supplying to the existing customers of Amstrad

Competition

Competitors

1.Comcast
2.Huawei
3.Pace


The table above concludes the Amstrad SWOT analysis along with its marketing strategy and brand parameters.

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