SWOT Analysis of Amstrad with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Set top box and communication devices
More than 25 yrs of experience in the field of IT and communication
Manufacturer and supplier of Telecoms, Audio, TV, Video and Digital Satellite products
Consumer electronics as well as B2B electronics
A reliable supplier to satellite broadcasting companies like BskyB and Sky Italia
1. Expereince and knowledge about wide range of products 2. Have developed new and innovative products based on the customers requirements 3. After being purchased by BSkyB, it integrated expertise of its parent company into its current businesses. 4. Strong vision and culture laid by the founder
1.Has reduced the product mix which has restricted business reach 2.Has started and shut down a lot of products. Has not been able to sustain the innovative products they have designed. 3.Supplier to a very limited companies/clients
1.Can reintroduce and redesign its previous successful products. 2.Can supply its set top boxes to other broadcasting companies from all over the world. 3. Can re venture into its telephone, personal computing business through its innovative products.
1.Its supplier starting to produce set top boxes themselves (backward integration) 2.Other companies mass producing set top boxes and supplying to the existing customers of Amstrad
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