Artevea SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 854

SWOT Analysis of Artevea with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Telecommunication equipment manufacturer


Electronics and Communication

Tagline/ Slogan



TETRA (Terrestrial Trunked Radio) manufacturer



Mobile Communication

Target Group

1st response agencies around the world


Most reliable and experienced TETRA manufacturer

SWOT Analysis


1. Strong expertise and decades of experience in communication industry
2. Have been safely installing mobile communication devices for the last 20 years
3. Have tied up with many government agencies, hospitals, etc from all over the world to provide reliable mobile communication
4. Have won awards for its technology which is efficient and cost effective

5. It also supports the paramilitary and the military by providing safe and critical equipment


1.As it follows a model in which it appoints a distributor, the service provided by the distributor may not be as perfect and reliable as the service provided by the parent company.
2. Because of its huge diversity of products and services , it as not able to capitalize on the potential of each and every product.

3. Business is primarily restricted to the UK


1.It can grow easily in third world countries.
2. It can easily scale up by setting up offices in different countries and hiring more people and getting more contracts from government agencies.
3. Giving a bundle offer by integrating all its technological solutions


1. Legal requirement changes and political situation may affect its business.
2.Local players may easily get contracts from governments and other agencies in foreign countries which may create in a loss of potential revenue source

3. Big players like Motorola may be a big competitor for Artevea



2.Motorola Solutions


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