SWOT Analysis of Avolites with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Lighting control consoles and stage dimming equipments
Lighting equipment for daily touring industry
Equipment for the Lighting industry
Hotels, Concert, musical show organizers
Providing state of the art stage lighting equipment
1. Has a world wide distribution of its products 2. Specializes with touring road crews 3. Have been involved in opening and closing ceremony of Olympics in London 2012. Giving them and their businesses huge credibility. 4. Offers a huge range of product mix for all types of staged events.
1.Restricted business primarily in the UK 2.It needs to be more agile and embrace newer technology. 3.It needs to tie up with other companies to provide a complete stage lighting system
1.It can further expand into media and entertainment industry all across the world. 2. By providing lights as well as equipments by itself it can eliminate competition and provide a better customer service. 3.It can venture into stage sounds and integrate the current system with the sound control system to produce more efficient equipments.
1.It has ventured into home equipments which may not turn out to be a safe bet as it is not their line of business. 2.Competitors can backward or forward integrate and easily compete with this company
3. Fluctuating demand and unfavorable economic conditions can affect business
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