Avolites SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 674
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SWOT Analysis of Avolites with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Avolites

Parent Company

Avolites

Category

Lighting control consoles and stage dimming equipments

Sector

Entertainment lighting

Tagline/ Slogan

-

USP

Lighting equipment for daily touring industry

STP

Segment

Equipment for the Lighting industry

Target Group

Hotels, Concert, musical show organizers

Positioning

Providing state of the art stage lighting equipment

SWOT Analysis

Strengths

1. Has a world wide distribution of its products
2. Specializes with touring road crews
3. Have been involved in opening and closing ceremony of Olympics in London 2012. Giving them and their businesses huge credibility.
4. Offers a huge range of product mix for all types of staged events.

Weaknesses

1.Restricted business primarily in the UK
2.It needs to be more agile and embrace newer technology.
3.It needs to tie up with other companies to provide a complete stage lighting system

Opportunities

1.It can further expand into media and entertainment industry all across the world.
2. By providing lights as well as equipments by itself it can eliminate competition and provide a better customer service.
3.It can venture into stage sounds and integrate the current system with the sound control system to produce more efficient equipments.

Threats

1.It has ventured into home equipments which may not turn out to be a safe bet as it is not their line of business.
2.Competitors can backward or forward integrate and easily compete with this company

3. Fluctuating demand and unfavorable economic conditions can affect business

Competition

Competitors

1.Chauvet
2.SLD lighting and sound


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