Betacom SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 453
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SWOT Analysis of Betacom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Betacom

Parent Company

Harvard International Ltd

Category

Networking power adaptors

Sector

Electronics

Tagline/ Slogan

-

USP

Its products turn every plug socket into internet connection

STP

Segment

Consumer Electronics

Target Group

Urban Households and companies

Positioning

Easy to set up products for household internet networking

SWOT Analysis

Strengths

1. Strong and diversified parent company. Betacom can leverage the brands owned by the parent company.
2. Can provide a bundled offer with the products of its parents company.
3. Delivers reliable constant connection without any congestion even in case when multiple devices are connected.

4. The parent company brand portfolio also includes Goodsman, View21, iLuv

5. Products are made for TVs, consoles, computers etc

Weaknesses

1. Because there are so many related brand with the parent company, it would have been better if all the brands were merged into one bigger and stronger brand.
2. Limited product mix means low market share
3. Doesn’t have a global presence and is not a very powerful in the UK

Opportunities

1.Can easily forward and backward integrate to provide a complete solution to customers
2.It can expand its presence in many other countries which have high speed internet connection

Threats

1. Bigger players can easily crush small players like Betacom.
2. Internet service providers can sell adaptors with their internet which can eat upon the sales of Betacom.

Competition

Competitors

1.Linksys
2. Trendnet
3.Devolo



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