Blackstar Amplifications SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 528
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SWOT Analysis of Blackstar Amplifications with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Blackstar Amplifications

Parent Company

Blackstar Amplifications

Category

Amplifications

Sector

Electronics

Tagline/ Slogan

-

USP

Amplifications manufactured by musicians to give the prefect quality sound

STP

Segment

Amplifications and electronics sound equipment

Target Group

Consumers as well as the Music industry

Positioning

A product that truly understands the importance of a great tone.

SWOT Analysis

Strengths

1. Amps made by musicians who know the true sound of music.
2. Endorsed by major artists globally gives the brand credibility
3. Because it is manufactured in Korea, it is cheaper and accessible to every music enthusiast.
4.  They have limited edition and signature range for amps

5. Brand promotion through merchandise like T-shirts, mugs is a good marketing strategy

Weaknesses

1.A rather new company so needs to establish its brand.
2. Has a limited product mix. Need to increase the variety of products.
3. Business is restricted geographically hence low market share

Opportunities

1.As it produces amps that are as good in quality as Marshall amps but cheaper in price, it has a huge market to tap into.
2.Tie ups with musical event management companies.
3.With more R&D it can easily become a superior product as compared to its competitors

4. Can forward integrate to produce musical equipments also.

Threats

1.Marshall amps are its biggest contender.
2. Technological advancements may be slow as compared to other expert companies in the industry.

Competition

Competitors

1.Marshall
2.Fender
3.Roland



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