EKCO SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 544
Advertisements

SWOT Analysis of EKCO with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

EKCO

Parent Company

IAG Group

Category

Audio equipments

Sector

Electronics

Tagline/ Slogan

-

USP

Vintage audio equipments for the modern times

STP

Segment

Audio

Target Group

Household electronics consumers

Positioning

A company with more than 70 years of expertise in the audio equipment market.

SWOT Analysis

Strengths

1. The brand name. This is a 70+ year old brand that has been through most difficult times. The brand name and its image is still alive.
2. A very strong parent company with varied knowledge in the audio business.
3. Can produce audio equipments at a very cheap price as it parent company has a manufacturing facility in China.

Weaknesses

1.A very limited range of products.
2.Is not able to innovate further and come out with new improved products.
3. Is not able to capitalize on the historic brand name

Opportunities

1.Can capitalize on the industrial and product knowledge the parent company has.
2. As Ekco has developed products ranging from home radios, car and airplane  radios, radars, etc. It can use the knowledge to revive the range of products to re establish the deteriorating brand.

Threats

1.Ekco is a very small brand in the basket of brands owned by IAG, this may be a treat to Ekco if its not able to retain and attract new customers.
2. Major threats from big brand like Sony, LG, etc.
3. As its brand name is not known as compared to giants like Sony, people may prefer its competitor to Ekco.

Competition

Competitors

1.Sony
2.LG
3.Philips



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.