SWOT Analysis of EKCO with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Vintage audio equipments for the modern times
Household electronics consumers
A company with more than 70 years of expertise in the audio equipment market.
1. The brand name. This is a 70+ year old brand that has been through most difficult times. The brand name and its image is still alive. 2. A very strong parent company with varied knowledge in the audio business. 3. Can produce audio equipments at a very cheap price as it parent company has a manufacturing facility in China.
1.A very limited range of products. 2.Is not able to innovate further and come out with new improved products. 3. Is not able to capitalize on the historic brand name
1.Can capitalize on the industrial and product knowledge the parent company has. 2. As Ekco has developed products ranging from home radios, car and airplane radios, radars, etc. It can use the knowledge to revive the range of products to re establish the deteriorating brand.
1.Ekco is a very small brand in the basket of brands owned by IAG, this may be a treat to Ekco if its not able to retain and attract new customers. 2. Major threats from big brand like Sony, LG, etc. 3. As its brand name is not known as compared to giants like Sony, people may prefer its competitor to Ekco.
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