Premier Farnell SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 1012
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SWOT Analysis of Premier Farnell with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Premier Farnell

Parent Company

Premier Farnell

Category

Diversified

Sector

Electronics

Tagline/ Slogan

-

USP

Distributor across various countries in the world as well as manufacturer of various brands

STP

Segment

Engineering equipment

Target Group

Households as well as other corporate/govt institutions

Positioning

Multi Brand Company with solutions to all you needs.

SWOT Analysis

Strengths

1. Worldwide distribution across many countries.
2. Multi Channel distribution across various platform including brick and morter and online stores.
3. It has acquired many companies strategically to ensure that it meets is vision.
4. It has strategic tie up with various companies like Sony. This ensures access to bigger and newer markets.

5. Serves many markets including mass markets and niche markets.

6. Its performance in the stock market is better than the estimation by analysts.

7. The brand has operations in approx 25 countries

Weaknesses

1.Has a massive portfolio of products. Some products may be low selling products which can cause decrease in inefficiencies and increase in costs.
2. Branding of its group is low, though it has a portfolio of brands, it doesn’t have a common brand binding these entire smaller brand.
3. Many of its products are low margin products.

Opportunities

1.Because of its industry knowledge it can backward integrate and manufacture and develop new brands by itself.
2.Global electronics distribution market size is USD 200 billion, so it has unexplored territories to enter in that market.

Threats

1. Low sales in UK home market as currently it’s a stagnant industry.

2. Intense competition due to ever growing competitors

Competition

Competitors

1.Acal Plc
2. Esprinet SpA
3.TTM technologies



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