AGL Energy SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 1050
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SWOT Analysis of AGL Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

AGL Energy

Parent Company

AGL Energy Limited

Category

Energy & Utilities

Sector

Energy

Tagline/ Slogan

Energy in Action

USP

Oldest and Largest energy retailer in Australia - Australian

STP

Segment

Energy utilities in Australia

Target Group

Residential and Business

Positioning

“Proudly Australian Since 1837”

SWOT Analysis

Strengths

1. Diverse renewable energy generation portfolio - Integrated into all parts of energy value chain
2. Market leader with significant economies of scale
3. Sound risk and regulatory environment management
4. Largest customer base in Australia of approx 4 million

5. Product portfolio includes Energy, Natural gas generation, Wind power, Hydroelectricity, coal seam gas

6. Strong brand name and presence in the industry in the region

Weaknesses

1. Existence only in Australia means low global appeal
2. Margins are controlled and regulated by Government

Opportunities

1. Renewable energy solutions will attract environment concern customers
2. Global brand  - High demand in Asian countries like India
3.Upward integration – Enter into low power electric devices

Threats

1. Most Competitive market in the world – High competition
2.Solar power generation market is growing exponentially
3.Electronic devices can come up with own solar system without any additional power system

Competition

Competitors

1.Origin Energy
2.TRUEnergy
3.Simply Energy


The table above concludes the AGL Energy SWOT analysis along with its marketing strategy and brand parameters.

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