EDF Energy SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 707
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SWOT Analysis of EDF Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

EDF Energy

Parent Company

EDF Energy Plc

Category

Gas & Electricity

Sector

Energy

Tagline/ Slogan

It’s not easy being Green

USP

Pioneers in R&D

STP

Segment

Energy and gas in UK

Target Group

Corporates, Industries & Residential

Positioning

Clean Energy Producers

SWOT Analysis

Strengths

1. Efficient Process and IT communication systems
2. High R&D investments especially in environmental innovations
3. Uk’s largest generator and distributor of electricity
4. High ROE & Growth shows its financial growth

5. The organization has over 13,000+ employees

6. Approx 6 million customers are present with the company

Weaknesses

1. Presence only in UK means geographic limitation
2. Gas division is yet to mature – Low ROE compared to global leaders

Opportunities

1. Stress on clean Nuclear energy is increasing
2.Can tap other markets for more business
3.Can do upward integration – Electric devices as a package

Threats

1. Volatility in commodity prices
2. High Competition means reduction in market share
3. Regulations on Environment

Competition

Competitors

1. RWE Power
2.E.ON Plc
3.Enel



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