Laclede Gas Company SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 540
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SWOT Analysis of Laclede Gas Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Laclede Gas Company

Parent Company

The Laclede Group

Category

Natural gas

Sector

Energy

Tagline/ Slogan

The original Green Energy; The Natural Gas Experts

USP

Largest Gas distribution Company in Missouri

STP

Segment

Gas and energy

Target Group

Residential and Commercial buildings

Positioning

Prominent gas distribution utility

SWOT Analysis

Strengths

1. High Growth rate shows its strong market position
2. High Entry barriers in market
3. Natural Gas safety method adopted to attract employees
4. Large customer base about 625,000+

5. It is the largest natural gas distribution utility in Missouri

Weaknesses

1. Tax structure and highly regulated industry means low profits
2. Brand awareness is lower as compared to large energy companies

3. The company has limited geographic presence

Opportunities

1. Growing economy and demand
2.Can diversify into many products in the energy sector
3.Can tap into renewable energy market

Threats

1. Solar power is maturing which will eat Natural gas market
2.Regulation may drastically change
3.New emerging technologies

Competition

Competitors

1.AEE – Ameren Corporation
2.GXP – Green Plains Energy Incorporated
3.Southern Union Company


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