National Grid SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 647
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SWOT Analysis of National Grid with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

National Grid

Parent Company

National Grid North America Inc.

Category

Gas and Electric utilities

Sector

Energy

Tagline/ Slogan

Focus on Delivering Energy Safely, Reliably and Efficiently

USP

Safe, reliable and sustainable energy infrastructure

STP

Segment

Energy in UK and US

Target Group

Gas and Electric Customers (domestic and industrial users)

Positioning

Safe, Reliable and Sustainable energy distributor

SWOT Analysis

Strengths

1. Strong gas distribution in US and UK
2. High profits due to high efficiency
3. Largest customer base of over 3 million in New York
4. Doing the right thing – Code of conduct

5. In UK, the company has 7500+ km of pipeline

Weaknesses

1. Limited diversification and low global geographic reach
2.US regulations limit National Grid business
3.Dependent on too many subsidiaries can affect efficiency

Opportunities

1. Increasing demand of energy and power
2.Can tap into solar power, wind energy
3.Can tap into Asian market and emerging economies

Threats

1. High Competition reduces market share
2.Sudden regulatory changes in system
3.Price volatility can impact the profits

Competition

Competitors

1. Duke Energy
2.Scottish and Southern energy
3.Consolidated Edison


The table above concludes the National Grid SWOT analysis along with its marketing and brand parameters.

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