Splash Power SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 491
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SWOT Analysis of Splash Power with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Splash Power

Parent Company

Fulton Innovation

Category

Magnetics, power electronics and thermal solutions

Sector

Energy

Tagline/ Slogan

Putting water to work

USP

Wireless advanced micro-hydro electronic technology

STP

Segment

Energy and power

Target Group

Tech-savvy and low cost customers

Positioning

Affordable, green and efficient source power

SWOT Analysis

Strengths

1. Patented applications shows the strong R&D of the brand
2. Can Supply power to difficult locations
3. Low risk of electrical shock hazards
4. Low production & warranty costs

5. The company is developing technology for wireless charging of portable devices such as mobile phones, mp3 players and cameras

Weaknesses

1. Time gap between announcing and product launch is too high
2.Practical limits on power levels are never disclosed
3.Went bankrupt in 2008 affecting brand image

Opportunities

1.Demand of wireless charging is increasing
2.Can tap green energy customers base
3.Can tap into electric devices – upward integration

Threats

1.Market not yet mature to receive wireless
2.New technology may emerge affecting existing market dynamics
3.Government regulations on water energy

Competition

Competitors

1. Scottish Power

2. First Hydro Company

3. SSE Generation Ltd

 


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