Woodside Petroleum SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 737
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SWOT Analysis of Woodside Petroleum with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Woodside Petroleum

Parent Company

Woodside Petroleum Ltd.

Category

Oil & Gas Production

Sector

Energy

Tagline/ Slogan

Australia’s Oil & Gas company

USP

Largest independent dedicated oil and gas company

STP

Segment

Energy and power

Target Group

Corporates and automobiles

Positioning

Largest oil and gas company with superior shareholders return

SWOT Analysis

Strengths

1. World class facility with decades of history in the industry
2. Extensive portfolio with high quality oil assets
3. Premium liquefied natural gas with large customer base
4. Strong in relation with government and ventures

5. Nearly 3000 employees are in the workforce

6. One of the largest oil and gas companies in Australia

7. Listed in the Australian Securities Exchange shows its strong financial position

Weaknesses

1.Failure of an oil mist detector affected employee relation
2.Bad image – accused of deceptive public statements
3.Two of their projects were highly protested by public

Opportunities

1. Expanding into other markets - global
2.Innovative safe projects will strengthen brand
3. Upward  integration into gas utilities

Threats

1.Natural disasters can cause immense losses
2.Legal notices/issues around industry
3.High competition from global players

Competition

Competitors

1.Origin Energy Ltd.
2.Santos Ltd.
3.AGL Energy Ltd.


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