Arkansas Oklahoma Gas Corporation SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 480
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SWOT Analysis of Arkansas Oklahoma Gas Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Arkansas Oklahoma Gas Corporation

Parent Company

Stephens Inc.

Category

Natural Gas Distribution

Sector

Oil and Gas

Tagline/ Slogan

Energy for life

USP

Natural gas procured locally as well as through interstate pipelines

STP

Segment

Residential, commercial and industrial customers

Target Group

Residential, commercial and industrial customers  who need natural gas

Positioning

Local supplies, in combination with AOG's ability to obtain natural gas from interstate pipelines, enable AOG to insure a high level of service reliability

SWOT Analysis

Strengths

1. High level of service reliability
2. Good customer relationship management
3. Rebates to both individual as well corporate customers on using energy efficient equipment

4. Serves about 60,000 customers

5. Local natural gas wells connected directly to AOG's pipeline system provide much of the gas supply necessary for serving the needs

Weaknesses

1. Limited customer base compared to prominent global brands
2.Limited geographic coverage in western Akransas and Eastern Oklahoma

Opportunities

1. Arkansas is rich in natural gas production which presents an opportunity of considerable market growth
2.AOGC can consider vertical integration to differentiate its positioning

Threats

1.Too much competition in the region
2.Differentiation based on cost/ service might not suffice

3. Increasing costs of operations affects efficiency and reduces margins

Competition

Competitors

1. Oklahoma Natural Gas
2.Apache Corporation
3.BP Energy and Company



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