Baltimore Gas & Electric SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 521
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SWOT Analysis of Baltimore Gas & Electric with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Baltimore Gas & Electric

Parent Company

Exelon Corporation

Category

Energy

Sector

Gas and Electrical Energy

Tagline/ Slogan

An Exelon Company

USP

Leading the way with smart grid technology and energy management tools

STP

Segment

Gas and Electrical utility

Target Group

Residents and businesses in Baltimore electrical and gas  energy needs

Positioning

Pioneer in smart grid technology and energy management, with a key focus on environmental protection

SWOT Analysis

Strengths

1. Largest gas and electrical utility in Maryland
2. Leading in technological innovations
3. Part of the Exelon corporation which is the largest competitive energy provider in the U.S.
4. Provides service to over 1 million+ electrical customers and more than 650,000 natural gas customers

Weaknesses

1.Incidents of customer dissatisfaction due to service unreliability
2.Restriced to Maryland, primarily Baltimore hence low market share

Opportunities

1. Has started diversifying into smart energy equipment, can expand further in this sector
2. Opportunities in other forms of energy like Wind, Solar etc
3. Leverage its technological capabilities in other markets outside of Maryland

Threats

1. Concerns over safety of gas lines, law suits have been filed regarding this
2. Changing dynamics of energy sources
3. Increasing competition, consolidation

Competition

Competitors

1. Pepco
2. OPC Electricity
3. Spark Energy



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