Baltimore Gas & Electric SWOT Analysis, USP & Competitors
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SWOT Analysis of Baltimore Gas & Electric with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Baltimore Gas & Electric
Gas and Electrical Energy
An Exelon Company
Leading the way with smart grid technology and energy management tools
Gas and Electrical utility
Residents and businesses in Baltimore electrical and gas energy needs
Pioneer in smart grid technology and energy management, with a key focus on environmental protection
1. Largest gas and electrical utility in Maryland 2. Leading in technological innovations 3. Part of the Exelon corporation which is the largest competitive energy provider in the U.S. 4. Provides service to over 1 million+ electrical customers and more than 650,000 natural gas customers
1.Incidents of customer dissatisfaction due to service unreliability 2.Restriced to Maryland, primarily Baltimore hence low market share
1. Has started diversifying into smart energy equipment, can expand further in this sector 2. Opportunities in other forms of energy like Wind, Solar etc 3. Leverage its technological capabilities in other markets outside of Maryland
1. Concerns over safety of gas lines, law suits have been filed regarding this 2. Changing dynamics of energy sources 3. Increasing competition, consolidation
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