Cascade Natural Gas SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 502
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SWOT Analysis of Cascade Natural Gas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cascade Natural Gas

Parent Company

MDU Resources Group, Inc

Category

Natural Gas

Sector

Oil and Gas

Tagline/ Slogan

-

USP

Provide the community with friendly and dedicated service

STP

Segment

Industries, commercial businesses and residential homes

Target Group

Industries, commercial businesses and residential homes who need clean-burning, energy-efficient natural gas

Positioning

Be an integral part of the community with a firm commitment to being there when needed.

SWOT Analysis

Strengths

1. Serves over 250,000+ customers in approx 100 communities
2. One of the fastest growing natural gas utilities in the US.
3. Geographic area is divided into service areas which enables them to provide their service more effectively

4. Offers rebates to customers who purchase energy efficient equipment

5. Strong brand presence in the region

Weaknesses

1. Geographic coverage is limited to North, Central and Southern region of Washington and a few communities in Oregon
2. Restricted to distribution of natural gas

Opportunities

1.It can look to expand its geographic coverage
2.It can expand into more products and services and leverage its positive image

3. Customer focused services along with marketing exercises can boost image

Threats

1. Its customers are facing fraudulent phone calls and emails impersonating Cascade which is resulting in negative perception
2. Increasing competition in the natural gas sector

3. Rising costs of operations and govt policies

Competition

Competitors

1. Washington Gas
2. Washington Gas Energy services
3. Washington Natural Gas company



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