Cascade Natural Gas SWOT Analysis, USP & Competitors
Posted in Energy, Total Reads: 568
SWOT Analysis of Cascade Natural Gas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Cascade Natural Gas
MDU Resources Group, Inc
Oil and Gas
Provide the community with friendly and dedicated service
Industries, commercial businesses and residential homes
Industries, commercial businesses and residential homes who need clean-burning, energy-efficient natural gas
Be an integral part of the community with a firm commitment to being there when needed.
1. Serves over 250,000+ customers in approx 100 communities 2. One of the fastest growing natural gas utilities in the US. 3. Geographic area is divided into service areas which enables them to provide their service more effectively
4. Offers rebates to customers who purchase energy efficient equipment
5. Strong brand presence in the region
1. Geographic coverage is limited to North, Central and Southern region of Washington and a few communities in Oregon 2. Restricted to distribution of natural gas
1.It can look to expand its geographic coverage 2.It can expand into more products and services and leverage its positive image
3. Customer focused services along with marketing exercises can boost image
1. Its customers are facing fraudulent phone calls and emails impersonating Cascade which is resulting in negative perception 2. Increasing competition in the natural gas sector
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