Avista Utilities SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 483
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SWOT Analysis of Avista Utilities with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Avista Utilities

Parent Company

Avista Corp.

Category

Electricity & Natural Gas

Sector

Energy

Tagline/ Slogan

-

USP

Investor friendly & minimize risk without compromising on values

STP

Segment

Electricity and energy

Target Group

Residential, Commercial & Industrial customers

Positioning

Leading Electricity and natural gas company in US

SWOT Analysis

Strengths

1. 125 years of existence in Washington
2. R&D Investments for high efficient electricity & reduce emissions
3. Diverse revenue stream – metal fabrication, Venture and real estate investments
4.Avista Foundation enhanced community lives bringing customer loyalty

5.Energy saving tool kits helping customers to choose best plan

6. Over 1500 employees striving for expertise

Weaknesses

1. Law suit –sued for misleading statements on financial conditions of company
2.Limited geography & low customer base compared to prominent global players
3.More inclined towards investors and community than customers

Opportunities

1. Continuous demand for electricity
2.Can diverse product portfolio and can tap into solar electricity

3. Expansion of geography and more customer focus

Threats

1. High competition can reduce market share
2.Government regulations may tighten
3.Increasing costs of operations can affect profits

Competition

Competitors

1.Cascade Natural Gas
2.North West Natural Gas
3.Inter Mountain Gas Company



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