Mississippi River Transmission SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 429
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SWOT Analysis of Mississippi River Transmission with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mississippi River Transmission

Parent Company

CenterPoint Energy, Inc.

Category

Natural Gas

Sector

Energy

Tagline/ Slogan

Creating Intelligent Future, today.

USP

Smart meter providing a consistent experience across the board

STP

Segment

Energy requirements in US

Target Group

Residential, Business, Builders & Trade allies

Positioning

Always there for customers

SWOT Analysis

Strengths

1. Customer Vision platform giving 360* view of customers
2. Smart meter pilot programs centered around energy consumption
3. Financial support from parent company that has 5 million customer base
4. Customer and MRT together come into agreement for credit worthiness helping customers

5. A strong brand regionally with a good efficient service

Weaknesses

1. Alleged customers complaints on long term lease agreement
2.Criticised for allegedly lobbying and not Paying tax affecting brand name

Opportunities

1. Can start own electricity generation system – Solar system
2.Ever green demand and need for energy
3.Diverse portfolio will reduce dependency on Arkansas Gas

Threats

1. Government may tighten regulations on pipeline transportation
2.Pipeline explosions, Hurricane can disrupt
3.High Competition can reduce market share

Competition

Competitors

1. Florida Gas Transmission Company
2.Sourcs Gas Arkansas Inc.
3. Arkansas Oklahoma Gas Corporation



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