NiSource SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 395
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SWOT Analysis of NiSource with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

NiSource

Parent Company

NiSource, Inc.

Category

Natural Gas & Electricity

Sector

Energy

Tagline/ Slogan

Building the Premier Regulated Energy Company in North America

USP

Leading player in natural Gas industry

STP

Segment

North America, England & Mid-West

Target Group

Residential,  businesses and industries as well as thousands of communities and organizations

Positioning

Reliable, Clean and Affordable Energy

SWOT Analysis

Strengths

1. Ranked in Fortune 500 Companies shows its credibility
2. Investments in enhancing long term environmental & Economical sustainability
3. Strong distribution channel operating over north America
4. Large customer base about 4 million customers

5.Diverse Portfolio of regulated businesses

6. Over 7000+ employees with the organization

Weaknesses

1. Criticism on allegedly lobbying and not paying tax

2. Limited market share as compared to global players

3.High Debt/Equity ratio eating away their profits after Tax

Opportunities

1. Increasing demand for electricity
2.Can tap into Solar energy system which is the future of energy
3.can tap High efficient appliances market

Threats

1.High Competition can reduce market share
2.Increasing Technological changes
3.Government regulations can alter profits

Competition

Competitors

1.Duke Energy

2.EQT Corporation

3.Atmos Energy Corporation



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