NV Energy SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 473
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SWOT Analysis of NV Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

NV Energy

Parent Company

Berkshire Hathaway Energy

Category

Electricity & Natural Gas

Sector

Energy

Tagline/ Slogan

Creating Energy Smart Future

USP

Only Company Serving in Las Vegas

STP

Segment

Electricity and gas

Target Group

Residential and Business

Positioning

Premium electricity provider

SWOT Analysis

Strengths

1. Very strong presence in Las Vegas
2. Ranked among top 10% of electric utilities for consecutive years
3. Excellent Financial Strength supported by parent company
4. Serves 1.5 million customers and 40 million tourists annually

5.Electrical safety world programs conducted regularly

6. Over 2500 employees is a strong point

Weaknesses

1. Low on service – Feedback from customers
2.Higher dependency on coal to generate electricity
3.High focus on profits – poor after sale service

Opportunities

1. Increasing demand – growing need
2.Can tap into solar system to diverse their dependency on coal
3.NV Energy’s Electric vehicle has huge potential

Threats

1. Government regulations may tighten on charges
2.Self solar grid systems can reduce the customer dependency on NV energy
3.Global Players are targeting the market

Competition

Competitors

1.CenterPoint Energy
2.Southwest Gas Corporation in Nevada



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