SWOT Analysis of NV Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Berkshire Hathaway Energy
Electricity & Natural Gas
Creating Energy Smart Future
Only Company Serving in Las Vegas
Electricity and gas
Residential and Business
Premium electricity provider
1. Very strong presence in Las Vegas 2. Ranked among top 10% of electric utilities for consecutive years 3. Excellent Financial Strength supported by parent company 4. Serves 1.5 million customers and 40 million tourists annually
5.Electrical safety world programs conducted regularly
6. Over 2500 employees is a strong point
1. Low on service – Feedback from customers 2.Higher dependency on coal to generate electricity 3.High focus on profits – poor after sale service
1. Increasing demand – growing need 2.Can tap into solar system to diverse their dependency on coal 3.NV Energy’s Electric vehicle has huge potential
1. Government regulations may tighten on charges 2.Self solar grid systems can reduce the customer dependency on NV energy 3.Global Players are targeting the market
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