SWOT Analysis of Pacific Gas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Pacific Gas & Electric Corporation
Electricity & Natural Gas
Let there be light
Sustainable stronger foundation for future
Electricity and energy
Retail & Wholesale Customers
Reliable & Sustainable energy provider
1. Largest energy utility in US with 16million customer base 2. Ranked first in top regional utilities for diversity (Vertical Integration) 3. Known for Nation’s cleanest electric power 4. Incorporated new technologies and heavily invests on R&D
5.Supporting customers with robust solar programs & Incentives
6. Approx 20,000 employees in the company
1. Ground water contamination & Pipeline explosion brought brand value down 2.Controversies on tax lobbying & Energy deregulation bought bad fame to Pacific Gas 3.Cost of production is increasing – Low efficient operations system
1. Diversify into other products 2.Can tap into other markets – Global competition 3.Nuclear & Solar power generation can be tapped – Future of world
1.Government regulations may affect PG&E especially on environment 2.High Competition 3.Energy source technologies are drastically changing
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