Pacific Gas SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 380
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SWOT Analysis of Pacific Gas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pacific Gas

Parent Company

Pacific Gas & Electric Corporation

Category

Electricity & Natural Gas

Sector

Energy

Tagline/ Slogan

Let there be light

USP

Sustainable stronger foundation for future

STP

Segment

Electricity and energy

Target Group

Retail & Wholesale Customers

Positioning

Reliable & Sustainable energy provider

SWOT Analysis

Strengths

1. Largest energy utility in US with 16million customer base
2. Ranked first in top regional utilities for diversity (Vertical Integration)
3. Known for Nation’s cleanest electric power
4. Incorporated new technologies and heavily invests on R&D

5.Supporting customers with robust solar programs & Incentives

6. Approx 20,000 employees in the company

Weaknesses

1. Ground water contamination & Pipeline explosion brought brand value down
2.Controversies on tax lobbying & Energy deregulation bought bad fame to Pacific Gas
3.Cost of production is increasing – Low efficient operations system

Opportunities

1. Diversify into other products
2.Can tap into other markets – Global competition
3.Nuclear & Solar power generation can be tapped – Future of world

Threats

1.Government regulations may affect PG&E especially on environment
2.High Competition
3.Energy source technologies are drastically changing

Competition

Competitors

1.San Diego Gas & Electric
2.Southern California Gas
3.Edison International



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