Consumers Energy SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 567
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SWOT Analysis of Consumers Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Consumers Energy

Parent Company

CMS Energy

Category

Natural Gas & Electricity

Sector

Energy

Tagline/ Slogan

Count on US

USP

Leader in Michigan

STP

Segment

Energy and natural gas

Target Group

Residents and companies

Positioning

Reliable & affordable power

SWOT Analysis

Strengths

1. Leader in market – 6+ million customer base
2. Strong brand equity and loyal customers
3. Economies of scale- Cost advantage creating strong financial position
4. High R&D investments – Known for innovations

5.Strong supply chain with high asset leverage ratio

6. Consistent online growth by effective communication

Weaknesses

1. Restricted to a few locations only in the US
2.Criticized for alleged lobbying and not paying taxes

Opportunities

1. Can explore other parts of USA and emerging markets
2.Can diversify their product portfolio – Solar system
3.Can diversify their customer base

Threats

1.High competition
2.Availability of cheaper technologies
3.Economic slowdown resulting in price wars

4.Matured market

Competition

Competitors

1.DTE Energy
2.Semco Energy
3.We Energies



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