Country Energy SWOT Analysis, USP & Competitors

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SWOT Analysis of Country Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Country Energy

Parent Company

Origin Energy

Category

Natural Gas & Electricity utilities

Sector

Energy

Tagline/ Slogan

We live here too

USP

Australia's largest electricity distribution network by area, covering 95% of the area of New South Wales

STP

Segment

Natural Gas & Electricity utilities

Target Group

Retail customers

Positioning

leading integrated energy company

SWOT Analysis

Strengths

1. One of developers of Direct link, a high voltage direct current electricity transmission line between New South Wales and Queensland transmission grids
2. Provides water and sewerage services
3. Financial strong because of high operational efficiency
4. Parent company well integrated and active in renewable energy

5. Cost effective energy for cooking, heating  & hot water

6. The company has over 4000+ employees

Weaknesses

1. Govt intervention causes limitations in operations
2. Limited geographic presence only in Australia and no global reach

Opportunities

1. Can diversify into other energy utilities
2. Expand and explore emerging markets
3.Can tap into other customers Commercial residential & Builders

Threats

1.High Competition means limited share
2.Availability of Cheaper technology and efficient systems
3.Economic slowdown & Price wars

Competition

Competitors

1.Energy Australia
2.AGL
3.Qenergy


The table above concludes the Country Energy SWOT analysis along with its marketing strategy and brand parameters.

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