EnviroMission SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 408
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SWOT Analysis of EnviroMission with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

EnviroMission

Parent Company

EnviroMission Limited

Category

Solar tower renewable energy

Sector

Energy

Tagline/ Slogan

Clean, green & renewable energy

USP

highly innovative and profitable large scale renewable energy

STP

Segment

Energy and power

Target Group

Houses using gas, Commercial & Industrial

Positioning

Renewable solar tower technology

SWOT Analysis

Strengths

1. Efficient solar technology – advance technology
2. Barriers in market entry due to patented technology
3. Attractive industry – easy availability of finance
4. Solar Tower will offset 1 million tons of greenhouse gases per year

5. Green power, Zero carbon

6. The brand has its presence in Australia, US & China

Weaknesses

1. High labor costs due to high skill requirement
2.Huge gap between planning & implementing of the proposed projects

Opportunities

1. Growing solar energy sector
2.Can tap into other emerging markets

3.Can diversify into other products

Threats

1. Price changes of other energy products
2.Increased interest rates affecting investments

3.New technological break through

Competition

Competitors

1.SolarPower Australia
2.Energy Matters
3.TrueValue solar



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