Public Service Enterprise Group SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 383
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SWOT Analysis of Public Service Enterprise Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Public Service Enterprise Group

Parent Company

Public Service Enterprise Group

Category

Gas & Electric Utilities

Sector

Energy

Tagline/ Slogan

We make things work for you

USP

New Jersey's oldest and largest investor owned utility

STP

Segment

Gas and electricity

Target Group

Residential,  Business, Local government, Builders & Contractors

Positioning

People providing, Safe, Economic & Greener (PSEG)

SWOT Analysis

Strengths

1. Serves more than 2 million customers
2. Named in Dow Jones Sustainability North America Index for many years
3. Received The Walter B. Jones Memorial and NOAA Excellence Awards in Coastal and Ocean Resource Management
4. Diverse portfolio - Building solar forms

5. Received the award for its response efforts to Hurricane Irene and the subsequent flood that occurred in 2011

6. Ranked among fortune 500 companies

Weaknesses

1. Identified as one of the corporate producer of air pollution in the United States
2.Presence in a few places and low revenues are a concern

Opportunities

1.Expand into other markets
2.can tap into renewable energies
3.Can start pollution control products to avoid regulation problems and attract environmental concern customers

Threats

1. Environmental concerns
2.Government regulations affecting the profit margins
3.High Competition

4.Power sector is into consolidation

Competition

Competitors

1.New Jersey Resources
2.Elizabethtown Gas
3.Norteast Utilities



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