Southern California Gas SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 393
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SWOT Analysis of Southern California Gas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Southern California Gas

Parent Company

Sempra Energy

Category

Natural Gas

Sector

Energy

Tagline/ Slogan

A Sempra Energy Utility

USP

Nation's largest natural gas distribution utility

STP

Segment

Natural gas and energy

Target Group

Residential, Commercial & Home Builders

Positioning

One of the most efficient gas companies in the region

SWOT Analysis

Strengths

1. Largest distributor with serving 20 million people
2. Market leader with almost monopoly
3. Strong brand equity with over 100 years of presence
4. Strong financial position with affordable pricing

5. Solar water heating system improving efficiency

6. Natural Gas storage service & high operating efficiency

Weaknesses

1. Geographically restricted as compared to national and international players
2.Regulated and rates fixed by CPUC ( California Public Utilities Commission) which restricts fliexibility

Opportunities

1.Smart meter programming that improves efficiency
2.R&D investments for innovations
3.Expand into emerging markets

Threats

1.Economic slowdown
2.Regulations by CPUC – margins are controlled by CPUC
3.Flucating oil markets

4. Growing renewable energy market

Competition

Competitors

1.Pacific Gas & Electric
2.San Diego Gas & Electric
3.Southwest Corporation



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