Transwestern Pipeline Company SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 551
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SWOT Analysis of Transwestern Pipeline Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Transwestern Pipeline Company

Parent Company

Energy Transfer Partners

Category

Natural Gas Transmission

Sector

Energy

Tagline/ Slogan

An Energy transfer Company

USP

Provides exceptional service to its customers and attractive returns to its investors

STP

Segment

Natural gas and energy

Target Group

Distribution companies, producers, Marketers, electric power generators, and industrial end-users

Positioning

Perform, Deliver & Grow

SWOT Analysis

Strengths

1. Vertical integration – Design and builds pipelines

2.  Parent company known as the largest and most diversified investment  grade master limited partnerships in the United States

3. Premier provider of services to producers and consumers of natural gas

4. Regionally a strong name in the field of energy

5. Highly interactive and well designed online presence

Weaknesses

1. Regulated under the rules and regulations of the Federal Energy Regulatory Commission which restricts operations
2.Low diverse product portfolio – line extension

Opportunities

1.Can tap into renewable energies
2.Tap into emerging markets and expand abroad
3.Acquistions & take overs to diverse portfolio

Threats

1. Price wars & high Competition
2.Economic slowdown & Technology changes
3.Increasing demand for renewable energies

Competition

Competitors

1.SouthWest Gas Corporation
2.Xcel Energy
3.Atmos Energy


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