UIL Holdings Corporation SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 389
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SWOT Analysis of UIL Holdings Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

UIL Holdings Corp

Parent Company

UIL Holdings Corporation

Category

Natural gas & Electric utility

Sector

Energy

Tagline/ Slogan

Service first; Count on us

USP

Diversified energy delivery company

STP

Segment

Connecticut’s Greater New Haven & Bridgeport, western Massachusetts

Target Group

Utility Customers

Positioning

A reliable energy company which focuses on customer service

SWOT Analysis

Strengths

1. Wide Transmission and Distribution network
2. Broad customer base -approximately 700,000+ utility customers in US
3. Expanding operating margin
4. Efficient use of resources- Whistle blower policy for employees

5. Over 1500+ employees in the workforce

Weaknesses

1. Limited liquidity position as compared to big players
2. Limited business reach as it is serving only a few states in US

Opportunities

1. Expansion through inorganic growth
2. Tap into emerging markets
3. Focus on renewable and efficient energies

Threats

1.Challenges in raising capital
2.Legal & Political framework
3.Increasing consolidation in US

Competition

Competitors

1.Northeast Utilities
2.City of Norwich department
3.Columbia gas of Massachusetts



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