SWOT Analysis of UIL Holdings Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
UIL Holdings Corp
UIL Holdings Corporation
Natural gas & Electric utility
Service first; Count on us
Diversified energy delivery company
Connecticut’s Greater New Haven & Bridgeport, western Massachusetts
A reliable energy company which focuses on customer service
1. Wide Transmission and Distribution network 2. Broad customer base -approximately 700,000+ utility customers in US 3. Expanding operating margin 4. Efficient use of resources- Whistle blower policy for employees
5. Over 1500+ employees in the workforce
1. Limited liquidity position as compared to big players 2. Limited business reach as it is serving only a few states in US
1. Expansion through inorganic growth 2. Tap into emerging markets 3. Focus on renewable and efficient energies
1.Challenges in raising capital 2.Legal & Political framework 3.Increasing consolidation in US
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