Expro SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 657
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SWOT Analysis of Expro with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Expro

Parent Company

Umbrellastream Ltd

Category

Oil & Gas Field Services

Sector

Energy

Tagline/ Slogan

Over 40 years of Excellence; Our mission is well flow management

USP

Market leader in subsea safety systems, Global Leader in cost effective production solutions

STP

Segment

Energy and electricity

Target Group

Exploration, Drilling, Clean up and Appraisal Testing Clients

Positioning

Specialized niche technology in well management

SWOT Analysis

Strengths

1. Employs over 5,400 people in over 50 countries
2. Operating in all the major hydrocarbon producing areas of the world
3. Expro Wins Five–Year Multi-discipline Contract From Shell
4. Leading provider of integrated exploration and appraisal testing

5. Niche technologies & services for the drilling and completion phase

6. Customized frac flow back and well clean up solutions

Weaknesses

1. Restricted to Well management – low diverse portfolio
2.Market share has remained historically same in well tested market

Opportunities

1.High demand and niche market

2.Can diversify into other technologies
3.Upward integration by entering into own oil fields

Threats

1.Oil & Gas companies can start own well management systems
2.Government regulations on well management

3. Increasing costs of operations and economic fluctuations

Competition

Competitors

1. Weatherford International
2.Schlumberg

3.Baker Hughes Incorporated

4.Halliburton Company



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