SWOT Analysis of Peoples Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Integrys Energy Group
It’s Worth the Energy!
Delivering natural gas safely & reliably
Energy and electricity
Residential, Commercial & Business
Safe & Reliable natural gas
1. Best value in energy & related services through 1500+ employees 2. Modernization program to ensure long term safety & reliability 3. Serves about 800,000+ customers in Chicago city 4. Corporate Citizenship Award from Envision Unlimited
5.Industrial Achievement award from Illinois Association of water pollution control operators
6.Night Ministry’s President’s Award
1. Regulated by Illinois Commerce commission means limited flexibility 2.Low product portfolio and limited geographic presence
1.Can tap into other emerging markets 2.Can enter into other renewable energy power generation 3.Can upward integrate into electric efficient devices
1. High Competition and price wars 2.Government regulations & legal issues
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