Peoples Energy SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 297
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SWOT Analysis of Peoples Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Peoples Energy

Parent Company

Integrys Energy Group

Category

Gas utilities

Sector

Energy

Tagline/ Slogan

It’s Worth the Energy!

USP

Delivering natural gas safely & reliably

STP

Segment

Energy and electricity

Target Group

Residential, Commercial & Business

Positioning

Safe & Reliable natural gas

SWOT Analysis

Strengths

1. Best value in energy & related services through 1500+ employees
2. Modernization program to ensure long term safety & reliability
3. Serves about 800,000+ customers in Chicago city
4. Corporate Citizenship Award from Envision Unlimited

5.Industrial Achievement award from Illinois Association of water pollution control operators

6.Night Ministry’s President’s Award

Weaknesses

1. Regulated by Illinois Commerce commission means limited flexibility
2.Low product portfolio and limited geographic presence

Opportunities

1.Can tap into other emerging markets
2.Can enter into other renewable energy power generation
3.Can upward integrate into electric efficient devices

Threats

1. High Competition and price wars
2.Government regulations & legal issues

3.Rapid technology changes

Competition

Competitors

1.Exelon
2.NiSource
3.Spark energy



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