San Diego Gas & Electric SWOT Analysis, USP & Competitors

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SWOT Analysis of San Diego Gas & Electric with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

San Diego Gas & Electric

Parent Company

Sempra Energy

Category

Electric & Natural gas utility

Sector

Energy

Tagline/ Slogan

A Sempra Energy Utility

USP

Parent company in fortune 500 companies

STP

Segment

Electricity and energy

Target Group

Residential & Business services

Positioning

Balanced mix of resources to meet the growing energy needs of San Diego

SWOT Analysis

Strengths

1. Customer base of 3+ million in San Diego and California
2. Fortune 500 energy services holding company that is based in San Diego
3. A balanced mix of resources to meet the growing energy needs of San Diego
4. They take great pride of their diversity and cross culture

5. The company has a workforce consisting of 5000+ employees

Weaknesses

1.2011 Southwest black out, SDG&E’s system rapidly collapsed for 2days
2.Crash Lawsuit, Attorney argued for alleged negligence in placing warning lights on tower

Opportunities

1.Can diversify into other renewable energies
2.Can tap into other markets
3.Solar & Nuclear power generation capabilities

Threats

1.High competition means limited market share
2.Government regulations and legal suits
3.Energy technologies are changing drastically

Competition

Competitors

1.Pacific Gas
2.Southern California Gas
3.Edison International


The table above concludes the San Diego Gas & Electric SWOT analysis along with its marketing strategy and brand parameters.

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