Sierra Pacific SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 393
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SWOT Analysis of Sierra Pacific with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sierra Pacific

Parent Company

NV Energy

Category

Electric & Natural Gas utility

Sector

Energy

Tagline/ Slogan

The Guys in the Big Red Trucks

USP

Energy efficient & Home comfort since 1984

STP

Segment

Energy and electricity

Target Group

Residential, Commercial, Government and Industrial Customers

Positioning

Home comfort and Heating & Air Specialists

SWOT Analysis

Strengths

1. Sierra Pacific won the Angie’s List super service award
2. Recognized for many decades accreditation with BBB
3. Owns more than 15 fossil fueled & hydroelectric power plants with about 1500+ MW of generating Capacity
4. Vertically integrated public utility that generates, transmits and distributes electric energy throughout northern Nevada

5. Sierra Pacific also operates as a local distribution company and provides natural gas service to customers in Reno and Sparks, Nev.

Weaknesses

1. Low credit rating as these businesses have a low projected risk of delinquency
2.High price wars affecting profits and consolidation

Opportunities

1. Can tap into other major markets
2.Can downward integrate into oil & gas exploration systems
3.Upgradation of pool controls

Threats

1. Government legal & regulator structure

2. High competition in the market
3.New technologies may affect existing home efficiency systems

Competition

Competitors

1.PacificCorp
2.SouthWest Gas Corporation
3.Sempra Energy



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