SWOT Analysis of Sierra Pacific with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Electric & Natural Gas utility
The Guys in the Big Red Trucks
Energy efficient & Home comfort since 1984
Energy and electricity
Residential, Commercial, Government and Industrial Customers
Home comfort and Heating & Air Specialists
1. Sierra Pacific won the Angie’s List super service award 2. Recognized for many decades accreditation with BBB 3. Owns more than 15 fossil fueled & hydroelectric power plants with about 1500+ MW of generating Capacity 4. Vertically integrated public utility that generates, transmits and distributes electric energy throughout northern Nevada
5. Sierra Pacific also operates as a local distribution company and provides natural gas service to customers in Reno and Sparks, Nev.
1. Low credit rating as these businesses have a low projected risk of delinquency 2.High price wars affecting profits and consolidation
1. Can tap into other major markets 2.Can downward integrate into oil & gas exploration systems 3.Upgradation of pool controls
1. Government legal & regulator structure
2. High competition in the market 3.New technologies may affect existing home efficiency systems
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