We Energies SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 449
Advertisements

SWOT Analysis of We Energies with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

We Energies

Parent Company

Wisconsin Energy Corporation

Category

Electric & Natural Gas Services

Sector

Energy

Tagline/ Slogan

Energy You Can Depend On

USP

Leading electric utility company in US

STP

Segment

Energy and electricity

Target Group

Residential and Business

Positioning

America’s most reliable utility

SWOT Analysis

Strengths

1. Customer base more than 2 million natural gas customers
2. Has more than 5000 employee base
3. Good brand equity and financial strength
4. Good diverse portfolio- Wind, Coal & Hydro

5.Active in lucrative regions Michigan & Wisconsin

6. The first of two 500+megawatt natural gas-fueled units begins commercial operation at the Port Washington Generating Station

Weaknesses

1. Criticized for alleged lobbying and not paying taxes
2.Has some problem with power outs and operates only in Michigan state

Opportunities

1. Can tap into more potential Asian and global market
2.Can expand into renewable energy portfolio
3.Continous demand for power in U.S

Threats

1. Government regulations and coal market prices are volatile
2.High Competition with presence of much larger companies
3.Consolidation of power industry in U.S

Competition

Competitors

1. Delta Electricity
2.Public Power
3.CMS Energy



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.