SWOT Analysis of Bay State Gas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Bay State Gas
NiSource – Columbia Gas of Massachusetts
A NiSource Company – 160 years of service
Subsidiary of one of the largest natural gas distribution company in the US
Energy and electricity
Retail customers – Residential, Builders & Business
largest natural gas distribution company
1. One of America's first Customer Choice pilot programs, which enables residential customers to choose their own natural gas suppliers 2. Serves nearly 300,000 natural gas customers 3. NiSource operating companies serve more than 3.8 million customers located within the high-demand energy corridor stretching from the Gulf Coast through the Midwest to New England. 4. The region's under-saturated natural gas market means growth opportunities for natural gas companies, which are unparalleled in most other areas of the country
5. Provides information to help customer reduce your energy usage and save money
1. Low product portfolio – Natural gas energy alone 2.Parent company criticized for alleged tax lobbying 3.Restrcited to a few geographies only
1. Continues growth as more businesses and homeowners convert from oil and electricity to natural gas 2. The use of natural gas in New England is expected to significantly grow due to the region's increased pipeline capacity 3.Can tap into renewable energy
1. High competition means market share is reduced 2.Government rules & regulations 3.Customers can switch to more clean energy
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