Bay State Gas SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 435
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SWOT Analysis of Bay State Gas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bay State Gas

Parent Company

NiSource – Columbia Gas of Massachusetts

Category

Natural Gas

Sector

Energy

Tagline/ Slogan

A NiSource Company – 160 years of service

USP

Subsidiary of one of the largest natural gas distribution company in the US

STP

Segment

Energy and electricity

Target Group

Retail customers – Residential, Builders & Business

Positioning

largest natural gas distribution company

SWOT Analysis

Strengths

1. One of America's first Customer Choice pilot programs, which enables residential customers to choose their own natural gas suppliers
2. Serves nearly 300,000 natural gas customers
3. NiSource operating companies serve more than 3.8 million customers located within the high-demand energy corridor stretching from the Gulf Coast through the Midwest to New England.
4. The region's under-saturated natural gas market means growth opportunities for natural gas companies, which are unparalleled in most other areas of the country

5. Provides information to help customer reduce your energy usage and save money

Weaknesses

1. Low product portfolio – Natural gas energy alone
2.Parent company criticized for alleged tax lobbying
3.Restrcited to a few geographies only

Opportunities

1. Continues growth as more businesses and homeowners convert from oil and electricity to natural gas
2. The use of natural gas in New England is expected to significantly grow due to the region's increased pipeline capacity
3.Can tap into renewable energy

Threats

1. High competition means market share is reduced
2.Government rules & regulations
3.Customers can switch to more clean energy

Competition

Competitors

1.Berkshire Gas
2.NSTAR
3.New England Gas



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