East Ohio Gas SWOT Analysis, USP & Competitors

Posted in Energy, Total Reads: 416
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SWOT Analysis of East Ohio Gas with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

East Ohio Gas

Parent Company

Dominion Resources Inc.

Category

Natural gas utility

Sector

Energy

Tagline/ Slogan

It all starts here

USP

largest gas distribution subsidiary of Dominion Resources

STP

Segment

Energy and electricity

Target Group

Residential, Commercial & Industrial

Positioning

Technology that sets standards for assessing and improving the energy performance, as well as the health environment of homes

SWOT Analysis

Strengths

1. Dominion was listed on the Fortune 500
2. Investments to reduce air emissions at existing stations
3. The dominion of The East Ohio Gas Company includes more than 400 cities and towns in eastern and western Ohio
4. Distributes natural gas to about 1.2+ million residential, commercial, and industrial customers in eastern and western Ohio

Weaknesses

1. Disaster of Cleveland East Ohio Gas Explosion
2.Controversies on High Voltage lines
3.Political Economy Research Institute ranks it among corporations emitting airborne pollutants in the United States

Opportunities

1.Can tap into renewable energy sources
2.can tap into other high emerging markets
3.Can diverse their customer base

Threats

1.Huge competition and price wars
2.Government regulations and laws
3.Customers can switch to clean solar energy

Competition

Competitors

1.Columbia Gas of Ohio, Inc.
2.Duke Energy Ohio, Inc.
3.Vectren Energy Delivery of Ohio Inc.



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